![]() ![]() This is only applicable if you are advertising through Google). If your background is just white, have a border (this is a requirement for Google Ads because your ad needs to be separated from the main site so as not to look as part of the website. Go to Adobe’s Color Wheel to get colour themes. If you do not have an image, consider using no more than 2 colours (that compliment each other) for the background unless you are having a white background. Background Images: Have one image only as a background.Call to Action: Make this a button and make it crystal clear with as little words as possible such as Try Today, Try Now for Free, Call us Today. ![]()
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